natural beauty buff | sheena yaitanes, kosas

If I had to choose my all-time favorite, top-three natural lipstick lines, Kosas would make the list.

This chic, creamy lipstick collection is home to a few of my favorite shades of red and absolutely slays the packaging game with its boxy black and white lipstick bullets.

Sheena Yaitanes, the woman behind the brand, is exactly who’d you expect to be the brains powering this functional yet beautiful collection.

A painter with a background in organic chem, Sheena found a way to offer lipsticks with runway-ready colors, fashionable packaging and comfortable all-day wear.

While some call her line “for minimalists” or “simple and well-edited,” I see nothing minimal or simple about it at all. The colors are bold, long-wearing and absolutely striking. Perhaps, I suppose, when you have something so good in a little tube, it can be minimal.

(But you know what they say about dynamite…)

Below, Sheena shares some of her favorite health and beauty picks. As usual, I’ve starred the items I also use and love.

Kosas Founder Sheena Yaitanes Shares Her Favorite Health & Natural Beauty Products

sheena yaitanes' favorite natural beauty products

Herbivore Botanicals Pink Clay Soap

“Totally cleans my face without drying at all”


“Contains 2 strains of probiotics (L. helveticus and B. Longam) that have been proven to have a noticeable mood-elevating effect.”

*Jane Iredale Glow Time Full Coverage BB Cream

“I squeeze a pea-sized amount onto my fingers and really take a minute to emulsify and warm it up before spreading all over my face. It completely evens out my complexion. I don’t add powder, just a little bronzer and blush. It lasts all day and stays dewy.”

Yerba Prima Tampico Skin Brush

“I know dry brushing has many health benefits, but the reason I love to do it as a self-care ritual. I love any activity that puts me in a trance. I do my best thinking in that state.”

Kashwere Throw

“I cannot get over this blanket. The weight and feel are otherworldly. The best part of my day is when I get to sit on the couch with this blanket. I first used it at a friend’s house, and I practically screamed in her face, “WHAT IS THIS AND WHERE DID YOU GET IT???” It’s the one thing I own that is completely mine. No one else in the family is allowed to touch it.” may include affiliate links to featured products. Not all product links are affiliate links. If you make a purchase from an affiliate link, earns a small commission.

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