This post is kindly brought to you by Kind Eye, who compensated me for this sponsored post. All product picks, tips and opinions are my own!
One thing I love about the explosion of the green beauty movement is the number of healthy options on the market.
One thing that’s frustrating about the green beauty movement is the number of healthy options on the market.
Wait, what?
While I adore being able choose from so many natural, nontoxic brands, there are some brand and product characteristics that speak more to my personal beauty philosophy.
If I only use products that are cruelty-free with certified organic ingredients, that’s one set of filters.
If I only use products that are cruelty-free with certified organic ingredients and contain 10 ingredients or less, that’s another set of filters.
See how this can get tricky?
This is where Kind Eye comes into play.
Kind Eye is a new website that helps you discover the right personal care products for your particular set of beauty standards. Founder Rachel Murray launched the site to simplify the hunt for conscientious, clean beauty products.
Products available for deeper searching on Kind Eye go through a baseline edit by ingredients, meaning none of the products listed in the search results contain the following:
- Coal Tar
- Formaldehyde
- Hydroquinone
- Parabens
- Petroleum/Petrolatum
- Phthalates
- Sodium Lauryl Sulfate/Sodium Laureth Sulfate
- Synthetic fragrance
- Talc
- Triclosan
From there, you can pick and choose the brand and product characteristics that matter most to your in your beauty products, including:
Brand Values
- 1% For the Planet
- B Corp
- Charitable Giving Program
- Compact for Safe Cosmetics
- Leaping Bunny
- PETA Cruelty Free
- Small Batch
- Sustainable Packaging
- Whole Foods
Product Features
- 10 Ingredients or Less
- EcoCert
- Fair Trade Certified
- Fragrance Free
- Gluten Free
- Non GMO
- Made with Organic Ingredients
- USDA Organic
- Vegan
After you’ve decided what matters the most to your in your beauty products, it’s as easy as the click of a button to get a wealth of product recommendations — and links to where to shop for them, including local businesses and spas in your area as well as the popular online retailers we all adore.
That’s another thing that makes Kind Eye such an interesting concept for an online beauty destination. It’s not actually a retailer itself!
Instead, Kind Eye directs you to the best places on the web to buy your green beauty goodies, which means Kind Eye’s index of clean brands is extremely robust — from Acure Organics to Zoe Organics.
To give you a taste of the amazing brand and retail collaborations Rachel facilitates, Kind Eye partnered with Jeannie Jarnot, founder of Spa Heroes, a nontoxic beauty subscription box service, to bring green beauty buffs an out-of-this-world giveaway:
Spring Skin Discovery Kit Giveaway
Here’s a peek at everything you can find in this ultimate Spring Skin Discovery Kit Giveaway:
- Indie Lee Rosehip Cleanser
- True Nature Botanicals Pacific Exfoliating Mask
- Laurel WPO Facial Elixir – Normal/Mature
- Kahina Giving Beauty Eye Serum
- Napa Organics Nourishing Body Lotion
- Previse Defend Skin Type 1 & 2
- Erbaviva Lemon & Sage Organic Deodorant
Besides jumping all over this fantastic giveaway (valued at more than $300!), I’m excited to jump deeper into Kind Eye as I continue to streamline my beauty routine and green beauty product collection.
My first step was to play with the simple recommendations calculator (talk about streamlining!) to see what interesting products Kind Eye found for my beauty concerns.
My next step will be to dig into the product filtering feature to see what great green beauty goodies I’ve been missing out on. In case you’re curious, I play with the following filters:
- Leaping Bunny
- Fair Trade Certified
- Made with Organic Ingredients
- USDA Organic
