Recently, I’ve had several people ask me about my favorite natural mascaras, so I figured it was time to finally reveal the notes I’ve been keeping in my Gmail drafts (yes, that’s how I roll) and share my ultimate guide to natural mascaras to date.
This will be an ever-growing post (similar to the ultimate guide to natural sunscreens and the ultimate guide to natural deodorants), so bookmark this baby to see the various natural mascaras I’ve tried, reviewed and repurchased.
A Note About My Eyes: I’ve said this before, but I have short, stick-straight, half-Asian eyelashes that point straight down. My Shu Uemura eyelash curler is my best friend, and I’m after a mascara that can 1) lengthen; 2) thicken; 3) hold a curl; and 4) not smudge on my oily skin.
Another Note: This little asterisk* indicates I received the natural mascara as a PR sample. So, yes, free stuff as well as paid-for-on-my-own stuff gets honest feedback around here!
Natural Mascaras I Will Not Repurchase
While it didn’t smudge (hallelujah!), 100% Pure’s Fruit Pigmented Mascara felt too dry and flaked off on me after a few hours. It’s extremely natural looking, too, meaning no real length or thickness added. If your lashes are already beautiful, then 1) I hate you and 2) you may want to try this (who knows if it will flake on you).
Alima Pure’s Natural Definition Mascara smudges within a few hours of applying. The lengthening power is nice, but the black spots are not.
Benecos’ Maximum Volume Mascara hass an extremely wet formula, which leads to crazy smudging within an hour of applying — even if I’m patient and let it dry completely before doing my daily acrobatics workout (this is a joke). For the hour that it’s not smudging, it lengthens my lashes but doesn’t do much to hold a curl or thicken. This is very common for Asian lashes — we need drier formulas that don’t weigh us back down. Any wet-formula mascara is going to be an epic fail for us.
Another natural mascara that’s easily available at my local Whole Foods, Dr. Hauschka’s Mascara smudges on me and offers zero lift or va-va-voom factor.
I tried Honeybee Naturals a looooong time ago (back in my magazine editor days, circa 2008-ish), so unless there’s been a new formulation since then, this baby smudged on me, too.
Ilia Beauty Mascara in Nightfall is the newest mascara in my collection (see it in this Instagram), and while I’m impressed with how long-lasting it is and appreciate that it doesn’t clump or smudge, I wish it thickened my lashes and held a curl a bit better. I have to re-curl my lashes a few hours after applying this to re-lock the shape. I will say that it has a better-than-natural look about it, so this could be an option for those days when your eye makeup is a little more subtle and you’re really doing up your lips. I could see myself possibly repurchasing this, but for $26, I’d expect it to meet all my needs.
*Jing Ai Eye Paint Mascara
I can’t tell if Donna from Jing Ai still sells her Eye Paint Mascara (I saw it for sale on a different site, but not Jing Ai’s), but alas, this super-inky natural mascara smudged like crazy on me and offered very little volume.
I wanted to love this natural mascara because, I mean, it’s Josie Maran, just look at her, and it’s readily available at my local Sephora, but also it smudges like whoa on my oily skin.
Like its sister formula below, this natural mascara from Physician’s Fornula isn’t too bad overall, but it dries out very quickly and flakes a bit. Too bad because this could have been a winner (especially at such an affordable price). Oh the balance between being a not-too-wet and not-too-dry mascara!
You can read my in-depth review of this natural mascara, but the short version is that this budget-friendly natural mascara from Physician’s Formulas is clumpy and smudges by the end of the day. It’s not too bad overall (to last all day without smudging is quite a feat!), but it’s not a repurchase for me.
This natural mascara from Pür Minerals lengthens and doesn’t smudge, but it doesn’t fatten up my lashes unless it’s doing so by making them extremely clumpy.
I’m a bit on the fence when it comes to RMS Beauty’s Mascara. It didn’t flake or smudge, but it didn’t give me that “Wow!” look; it’s just a nice, clean, natural-looking mascara that’s comparable to Ilia Beauty’s. Quite honestly, I guess I could just copy and paste my Ilia review and stick it here (I mean, even the packaging is quite similar!). I just expect a bit more from a $28 natural mascara. I’m going to keep it in my arsenal and continue to play with it, perhaps even layering it over or under Ilia’s to see if I can create a texture and hold that I like.
Natural Mascaras I Will Repurchase
(Once I Learn To Quit Obsessing Over Trying to Find Something Better Than These)
At first application, I thought BareMinerals Flawless Definition Mascara would be another “natural look” mascara. Not so. It’s extremely buildable yet doesn’t clump thanks to all the fine little lash separators in the wand. BareMinerals Flawless Definition Mascara really does lengthen and lift the lashes, and when applied in even coats, gives you that bit of thick, dramatic fullness.
To be honest, I didn’t have very high hopes for Pacifica’s Stellar Gaze Length & Strength Mineral Mascara when I got it in a recent Goodebox. However, I was pleasantly surprised. This coconut oil-infused natural mascara didn’t run or flake on me, and I found that because the formula is a bit drier, it helped hold the curl in my stick-straight lashes while defining and lengthening every last one of them. The thickness and volume of my lashes with this mascara wasn’t va-va-voom, but it wasn’t paltry, either; it’s actually pretty comparable to Tarte’s performance!
As noted in this makeup of the day post, Perfekt’s Lash Perfection Gel has a medium-sized brush that’s brilliant at coating each and every lash with the perfect amount of mascara that helps you achieve both length and thickness.
I’ve heard a lot of hype around Studio 78 Paris’ “We Flirt Around: Double Effect Mascara,” and it’s for good reason — it works! Marissa at BeauTeaBar sent me a sample to try, and while I’m always a skeptic, I was wowed by the performance of this natural mascara. It’s not too wet and not too try; this is another one that’s very comparable to Tarte and is almost a hybrid of Tarte and BareMinerals — but with way chicer packaging. It held my curl and didn’t flake or smudge on me. Hello for another win!
I’ve repurchased Tarte’s Lights, Cameras, Lashes 4-in-1 Mascara several times; it’s my go-to when I’m frustrated by the natural mascara hunt. You can see me wearing it in this makeup of the day post, but I’ll go ahead and tell you again that this is a staple because of the lengthening, curling, defining and thickening it offers.
What are some of your favorite natural mascaras? What do you look for in a great natural mascara? What picks in my “will not repurchase” list are on YOUR repurchase list? Tell me in the comments section!