dedicated | an introduction to ewg verified + a giveaway!

ewg verified beauty products
This post is kindly brought to you by EWG VERIFIED™, who compensated me for this sponsored post. All product descriptions, tips and opinions are my own!

Since 2007, when I transitioned to clean beauty, I’ve been bombarding the Environmental Working Group’s (EWG) Skin Deep Database to learn how my favorite products and their ingredients stack up.

Now, the EWG is offering yet another way for ingredient-conscious beauty junkies to vet their purchases.

Meet EWG VERIFIED™, the Environmental Working Group’s new product verification program designed to help you easily identify beauty products that meet the organization’s health and transparency standards.

ewg verified beauty products

If you’re familiar with the Skin Deep Database, you know that products and ingredients are rated on a 0-10 scale, with low scores of 0-2 deemed lower-risk and safer for your health. These products and ingredients are color-coded green.

Echoing this system, products with the EWG VERIFIED™ mark score in Skin Deep’s “green” range and also meet additional criteria set by EWG scientists. This includes ingredients that the EWG has placed on its “unacceptable” list and ingredients that meet limits on the “restricted” list.

These ingredients have been banned or restricted by the U.S., international governmental agencies or other public health organizations, such as the World Health Organization.

EWG VERIFIED™ products must:

  • Be free of EWG’s ingredients of concern.
  • Fully disclose all ingredients on the label.
  • Be produced with the best manufacturing practices.

Companies who submit their products for verification must also fully disclose ingredients — including the specific ingredients that make up “fragrance” mixtures. This is huge!

Speaking of size, clean beauty companies big and small are submitting their products for verification.

Beautycounter, MyChelle, Rejuva Minerals, Makes 3, Celtic Complexion, W3ll People, Cocoon Apothecary, Just The Goods, Bioassance, Jouve, Purelygreat and Sally B’s Skin Yummies all have products that have earned the EWG VERIFIED™ mark.

Here’s a few of the pretty products I’m testing from verified brands named above:

ewg verified beauty products

Beautycounter Nourishing Cleansing Balm: This luscious, dense balm (made of apricot kernal oil, shea butter and mango butter) hydrates and cleanses while removing makeup and prepping your skin for the second cleanse.

MyChelle Dermaceuticals Refining Sugar Cleanser: Speaking of the second cleanse, this refining face wash features green tea and witch hazel. It gently exfoliates will dissolving the final traces of makeup and oil.

Purely Great Unscented/Citrus Cream Deodorant: Just in time for warmer weather, this 3-ingredient deodorant is ready to take on my pits (and get a review in my “ultimate guide to natural deodorants“).

ewg verified beauty products

Cocoon Apothecary Eyewaken Eye Cream: I’ve used and loved this eye cream in the past and am thrilled to see it back in my lineup! It’s made with rose hydrosol, argan oil and grapeseed oil.

Makes 3 Organic Lavender Cheek to Cheek Body Balm: This convenient little tine contains a blend of coconut oil, shea butter, jojoba oil and aloe vera for simple, everyday moisture on the go.

Sally B’s Glossy Lip Gloss: This hot pink lip gloss adds a hint of color and shimmer to the lips and imparts maximum moisture thanks to beeswax, shea butter and vitamin E.

W3LL PEOPLE Bio Brightener Stick: Giving the phrase “glow stick” a new meaning, W3ll People’s stick luminizer highlights your most beautiful features and adds a bit of moisture thanks to grapeseed and safflower oils.

Wanna get your hands on these EWG VERIFIED™ products — and then some? The EWG is offering an awesome giveaway that includes SIXTEEN (!!!) SEVENTEEN (!!!) verified products, including the ones I mentioned above.

Here’s what’s in the EWG VERIFIED™ Beauty Basket up for grabs:

  1. Beautycounter Nourishing Cleansing Balm
  2. Biossance The Revitalizer
  3. Celtic Complexion Celtic Complexion Crème
  4. Cocoon Apothecary Rosey Cheeks Facial Cream
  5. Cocoon Apothecary Eyewaken Eye Cream
  6. Just the Goods Vegan Body Butter
  7. Just the Goods Vegan Perfume Oil
  8. Makes 3 Organic Lavender Cheek to Cheek Body Balm
  9. Makes 3 Organic Orange Blossom Soap Bar
  10. MyChelle Dermaceuticals Refining Sugar Cleanser
  11. Purely Great Unscented Cream Deodorant
  12. Purely Great Citrus Cream Deodorant
  13. Rejuva Minerals Pur’ Lips Moisturizing Lipstick
  14. Sally B’s B Quenched Facial Oil
  15. Sally B’s Glossy Lip Gloss
  16. Silk Therapeutics Eye Revive
  17. W3LL PEOPLE Bio Brightener Stick

EWG Verified™ Giveaway!

What do you think about the state of third-party verification of personal care products? What marks, seals, verifications or certifications do you look for in beauty products? What sorts of legislation would you like to see around beauty product labeling? Tell me in the comments section!

This post is kindly brought to you by EWG VERIFIED™, who compensated me for this sponsored post. All product descriptions, tips and opinions are my own!

This is a sponsored conversation written by me on behalf of EWG VERIFIED™. The opinions and text are all mine. may include affiliate links to featured products. Not all product links are affiliate links. If you make a purchase from an affiliate link, earns a small commission.

These commissions help pay for hosting fees, site upgrades and blogging tools. In 2016, earned $2,874 in affiliate payments and spent $3,211 on website maintenance. Thank you for your support!

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  • It’s interesting to see how the EWG approved seal will make a difference to the brands who have it. The question is whether that gives the brand more credibility in light of the many greenwashing incidents, or if most people are still unaware that third party certification is a good idea. Or maybe consumers don’t care enough one way or another if their product has a seal. I think it’s still new and remains to be seen. I love that it’s an option and will be watching how it unfolds. Also, it looks like the EWG analyzes the ingredients list but doesn’t test the ingredients individually for solvents used during their extraction process which CAN affect the final product even in trace amounts. Maybe that’s an added layer of testing that gets too expensive but if a company wants to go the distance (as some do), that would be an undisputed level of purity. (It’s not something I require in my personal use, though.) As for legislation, sadly, I do not put a lot of stock in the FDA, so my concern would be that if the governement got overly involved, it may hurt our efforts to clean up products, rather than help us. Great post as usual and great questions raised!

    • I think it really depends on the consumer. There are so many seals out there — can be confusing! But if a seal / mark / whatever you want to call it grabs attention and perhaps gets someone to look a little deeper, that’s a success.

      As for EWG ingredient analysis process, I think that’s definitely something someone who is on the “dark green” spectrum looks into vs. the average consumer who just wants to find healthier products. I remember being 21, switching to green beauty and relying so heavily on the EWG to learn, make better choices, and figure out what I was and wasn’t OK with in my products. I also don’t personally look for purity either (what does that even mean? one can argue that breaking off a piece of aloe is pure, but NOT if it’s not an organically grown aloe plant … see where this leads to?!). Just gotta do the best you can and with as much research as you think is necessary!

      Legislation. Oh legislation. It’s a tricky one. Regulation helps protect customers (hi, tiny makers who don’t know what they’re doing and don’t use preservatives when something clearly needs a preservative), but it can also hinder growth. We wouldn’t have a lot of the brands we have today if the industry was overly regulated. So, it’s an awkward balance. I understand the FDA’s role, but like you, get a little uncomfortable knowing the gross oversight (i.e. everything called out in the No More Dirty Looks book!). However, I do appreciate the guidelines they set for products to go to market. Again, balancing act! I suppose it gives us something to watch, learn, and educate others about? :)

  • Fentriss

    First off, if the seals need approval by a government agency or are privately acquired, I am very leary.

    With that being said, there needs to be some form of explanation of regulation for each seal that can be acquired by companies in this vertical.

    Food, and a bit less stringently personal care products, both need more comprehensive labeling the explanation, thereof.

    “Organic” really grinds my gears because the dictionary definition and government definition are not the same to verified “organic” and that is troubling.

    I will say this, EWG is on the right track and I would love to see more from them in bringing awareness to this conversation.