josh rosebrook | oculus formula

josh rosebrook oculus formula

When it comes to treating our facial skin, green beauties love a great face oil.

But many of us stick to traditional eye creams when we’re adding in extra nourishment to our delicate undereye area.

A few of us, though, are rollerball eye serum converts — myself included — and Josh Rosebrook’s Oculus Formula is easily rising to the top of my must-have eye serums list.

josh rosebrook oculus formula

{Josh Rosebrook sent me a sample of the new Oculus Formula for review. It costs $70 for a 1/3-ounce rollerball of serum.}

Josh Rosebrook’s Oculus Formula is designed to brighten, protect and firm the skin around your eyes with its moisturizing and anti-inflammatory rich ingredients.

Josh is something of a wizard when it comes to combining just the right herbs, oils and extracts to get a texture, scent and (most importantly) effectiveness in a skincare product that you just want to use. He bases the formula in beautiful camelina, hemp seed, sunflower, coconut, grapeseed and almond oils.

  • Camelina oil is extremely high in essential fatty acids and reparative vitamin E, delivering moisture and suppleness to the skin.
  • Hemp seed oil, one of my personal favorites, is rich in antioxidants and is extremely protective and moisturizing. You get that luscious texture without feeling coated or thick.
  • Sunflower oil, yet another underrated oil that does so much good for the skin, is loaded with even more vitamin E as well as vitamins A and C, all of which help prevent free radicals from damaging your skin.
  • Coconut oil, which I know many of you have a love/hate relationship with, packs in the moisture and anti-bacterial benefits. If you’re sensitive to coconut oil, be sure to sample, sample, sample to see how blends like this one work for your skin.
  • Grapeseed oil, one of my favorite oils from the beginning of my journey into green beauty (right up there with jojoba oil!), is also packed with antioxidants, such as vitamin C, and is lightweight enough so as not to feel clogging to the thin eye area.
  • Almond oil helps calm skin allergies and inflammation (hello, eye de-puffer!) and can even help lighten the appearance of dark circles.

josh rosebrook oculus formula

Here’s everything else inside Oculus Formula:

Organic oils of: camelina, hemp seed, sunflower, coconut, grapeseed and almond; organic herbal infusions of: eyebright, echinacea flower, alfalfa, skullcap, calendula flowers, blueberry, slipper elm, rosemary leaf, chickweed, fennel seed, neem leaf and sunflower seed; organic essential oils of: rose, geranium, lavender, blue chamomile and carrot seed.

Leave it to Josh to include thoughtful herbal infusions in his eye serum. I’m always so taken by the beautiful ingredients he uses not just for the sake of saying he uses something that sounds exotic, but for the way he figures out how to source and combine.

He chooses combinations of extracts known for their anti-inflammatory and antioxidant properties (to complement the luscious carrier oils) so that puffy, red or sallow eye skin is calmed, soothed and brightened.

The herbal infusions help neutralize free-radicals and rev up your skin’s collagen production to firm and tone the skin. We’re talking echinacea, calendula, skullcap and slippery elm for calming and soothing; alfalfa, fennel and chickweed for firming and brightening; eyebright for collagen stimulation; and bilberry for brightening and plumping.

But let’s all remember that the first step to having a fresh face and un-puffy eyes is getting enough SLEEP! (I’m guilty of sleeping too little sometimes.)

And the next step is eating healthy, nutrient-dense foods and hydrating with water and beneficial herbal teas!

So there’s no doubt that the ingredients in Josh Rosebrook’s Oculus Formula are top-notch, beautiful and shown to be effective. But let’s talk about the actual experience of using this rollerball serum.

First, the packaging is clear and subtle, allowing you to see not only the beautiful golden coloring of the serum, but also to note how far you are from being empty after continual use.

While violet Miron glass is all the rage right now from a packaging perspective, there’s something to be said about the functional view of a product. I personally like knowing how far I have left to go so I know when it’s time to reorder.

The other thing about this particular rollerball is the use of a metal ball vs. a plastic ball to roll on product.

While likely making the packaging more expensive, the experience and feeling of a cool (or even chilled!) metal rollerball on your eyes at night or first thing in the morning can really amplify your experience with this product.

I also appreciate minimal styling and design, and the entire Josh Rosebook line is so subtle, sleek and gender-neutral. The clean appearance makes it friendly to guys’ dopp kits — and makes it easy for me to get my beau to try a few things from my green beauty stash (more on this later if you’re interested?).

From a texture perspective, Josh Rosebrook’s Oculus Formula is medium-light thickness.

You feel like you’re getting a nice, moisturizing eye treatment, yet it doesn’t just sit atop the skin. I can use this eye serum in the morning before I apply makeup (I wait maybe one minute for it to sink in), but I can also load this on during airplane travel to keep my peepers bright and hydrated in dry cabin air. I will have to say that it’s probably the fastest-drying eye serum I’ve tried so far that is actually an oil (and not a water/oil serum with a different texture — more on those later).

Lastly, let’s talk irritation.

Some of you have mentioned that with eye serums — rollerball, droppers, or otherwise — you experience mild irritation to the sensitive eye area. This is likely due to the use of eye-unfriendly essential oils, extremely sensitive skin or some combination of the two.

While the eye serums I’ve tried and reviewed have never caused irritation to my eyes, I do appreciate that Oculus Formula is basically scent-free and contains very subtle essential oils of rose, geranium, lavender, blue chamomile and carrot seed.

If you have sensitivities to any of these EOs, remember to sample, sample, sample and be very mindful of how you apply the serum.

As one of the most-reached-for products in my beauty arsenal, I can confidently say that this is a repurchase for me.

I’ve loved many eye serums, but I’m just very taken by the thoughtful ingredients list, combining carrier oils, herbal extracts and non-irritating essential oils, into a slim, sleek, metal rollerball eye serum treatment. The price tag may seem high, but compared to many eye creams and serums on the green beauty market, it’s fairly priced and so very artfully created.

What eye serums do you use? Or are you more of an eye cream person? What do you look for in an eye treatment? Tell me in the comments section!

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  • I have just started to use this serum a few days ago, and so far, I am really liking it. I was afraid that the coconut oil could cause milia (I had a few milia spots appearing while using the RMS Beauty Uncover Up), but so far no spots :) Also, no irritation (my eyes are very sensitive and I wear contacts). I hope to see great results in a few weeks! Great review as always, Kim! :)

    • It is so fantastic! I really enjoy the texture. Smooth and fast-drying and no real scent. I deal with milia, too, but usually from using thicker eye creams and eye balms. I can usually only handle those during the dead of winter when I’m desperate for hydration. I too wear contact and haven’t had any irritation. I’m not very sensitive, though. The only product I can think of that’s ever irritated my eyes was a cleansing oil from African Botanics, which was so bizarre! Glad it’s going OK for you so far :) xoxo

  • I’ve been wanting to try Josh Rosebrook for awhile now. There are some lovely ingredients in this product (my only concern is coconut oil). Lovely review!

    • Thanks! I haven’t had any issue with coconut oil in either this product or on my face in general, but everyone is different. Maybe you can order a sample size?!

  • This sounds lovely, the combination of oils sounds just perfect! I am just about to re-order my Hydrating Accelerator from JR, love it!

    • Another win for Hydrating Accelerator! Such a gem. Josh has a real talent for formulating and keeping prices reasonable. :)

  • Oh my gosh this sounds heavenly. I just bought two JR products and have been loving them – this is definitely on my wishlist now!

    • It sure is! Which goodies did you get? I am also obsessed with the Hydrating Accelerator. I have repurchased it FOUR TIMES! Will review soon :)

      • Yes! That! And the Nutrient Day Cream. Still figuring out how I can layer it and what products work best with it, but the Hydrating Accelerator is faaaaaab.

  • I’ve been wanting to try Josh Rosebrook products, especially the Hydrating Accelerator. Hopefully I will be able to soon! I am currently using the Acure eye cream and I purchased another one since I’m almost out. It is gentle, moisturizing & affordable :)

    • Nice! Acure makes such nice products at amazing prices. Nothing but respect for them!

  • What a gorgeously detailed review! If I were Josh, I’d be doing a happy dance right now because it is clear that you totally get his product line and what he is all about. Your descriptions are spot on. I’m one of those peeps with coconut oil issues and this serum has not caused any problems at all. Fantastic review. You really nailed it! Xo

    • Awww thanks Sarita! So good to know that the coconut oil in this didn’t bug you. I think in blends it’s probably easier for people who have sensitivities to it to manage. All about sampling!!!

  • Angela

    Great review! I’m intrigued by this. How does it compare to La Bella Figura serum?

    • Thanks! The LBF eye serum is lovely, too. I reviewed it back in 2013 ( and used it to the last drop!

      I think the main differences are texture (LBF is thicker) and sensitivity (some people have said the LBF serum stings their eyes — that was never my experience though!).

      The JR serum is less expensive, though, if that is part of your criteria.

      Both have really amazing ingredients for treating dark circles, puffiness and inflammation.

      Both have the fabulous, cooling metal rollerball applicator. I would suggest trying samples of both if possible to see which one you like more!

      Hope this helps!

      • Angela

        Thank you so much for the reply! It helps a lot. :)

  • I’ve tested JR Deep Hydrating Serum before and was so hyped about it! That vanilla pancake scent impressed me a lot!:) I am definitely interested in learning more about his line and the eye serum sounds just perfect! I personally do not like the roller packaging, I prefer to trust my fingers the most.

    So glad to see you on the Green Beauty Bloggers Community on TLV Birdie Blog!!:)

    Oly | TLV Birdie Blog

    • I have yet to try the serum…but a pancake scent?! Count me in! Josh’s skincare is truly thoughtful and effective. I respect his formulations so much!

      Glad to have the opp to share and read more from the GBBC on your blog! Fun concept :)

  • tianna

    I keep hearing about this one and it seriously sounds amazing. I always have trouble finding a good cream/serum for my eye area given I’m sensitive to them as it is and usually get some kind of milia from most products. thanks for the review on this! | stop by and chat :)

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