dedicated | an introduction to kind eye (and a giveaway!)

kind eye spa heroes spring discovery kit giveaway
This post is kindly brought to you by Kind Eye, who compensated me for this sponsored post. All product picks, tips and opinions are my own!

One thing I love about the explosion of the green beauty movement is the number of healthy options on the market.

One thing that’s frustrating about the green beauty movement is the number of healthy options on the market.

Wait, what?

While I adore being able choose from so many natural, nontoxic brands, there are some brand and product characteristics that speak more to my personal beauty philosophy.

If I only use products that are cruelty-free with certified organic ingredients, that’s one set of filters.

If I only use products that are cruelty-free with certified organic ingredients and contain 10 ingredients or less, that’s another set of filters.

See how this can get tricky?

This is where Kind Eye comes into play.

kind eye website

Kind Eye is a new website that helps you discover the right personal care products for your particular set of beauty standards. Founder Rachel Murray launched the site to simplify the hunt for conscientious, clean beauty products.

Products available for deeper searching on Kind Eye go through a baseline edit by ingredients, meaning none of the products listed in the search results contain the following:

  • Coal Tar
  • Formaldehyde
  • Hydroquinone
  • Parabens
  • Petroleum/Petrolatum
  • Phthalates
  • Sodium Lauryl Sulfate/Sodium Laureth Sulfate
  • Synthetic fragrance
  • Talc
  • Triclosan

From there, you can pick and choose the brand and product characteristics that matter most to your in your beauty products, including:

Brand Values

  • 1% For the Planet
  • B Corp
  • Charitable Giving Program
  • Compact for Safe Cosmetics
  • Leaping Bunny
  • PETA Cruelty Free
  • Small Batch
  • Sustainable Packaging
  • Whole Foods

Product Features

  • 10 Ingredients or Less
  • EcoCert
  • Fair Trade Certified
  • Fragrance Free
  • Gluten Free
  • Non GMO
  • Made with Organic Ingredients
  • USDA Organic
  • Vegan

After you’ve decided what matters the most to your in your beauty products, it’s as easy as the click of a button to get a wealth of product recommendations — and links to where to shop for them, including local businesses and spas in your area as well as the popular online retailers we all adore.

That’s another thing that makes Kind Eye such an interesting concept for an online beauty destination. It’s not actually a retailer itself!

Instead, Kind Eye directs you to the best places on the web to buy your green beauty goodies, which means Kind Eye’s index of clean brands is extremely robust — from Acure Organics to Zoe Organics.

To give you a taste of the amazing brand and retail collaborations Rachel facilitates, Kind Eye partnered with Jeannie Jarnot, founder of Spa Heroes, a nontoxic beauty subscription box service, to bring green beauty buffs an out-of-this-world giveaway:

kind eye spa heroes spring discovery kit giveaway

Spring Skin Discovery Kit Giveaway

Here’s a peek at everything you can find in this ultimate Spring Skin Discovery Kit Giveaway:

Besides jumping all over this fantastic giveaway (valued at more than $300!), I’m excited to jump deeper into Kind Eye as I continue to streamline my beauty routine and green beauty product collection.

My first step was to play with the simple recommendations calculator (talk about streamlining!) to see what interesting products Kind Eye found for my beauty concerns.

kind eye product recommendations

My next step will be to dig into the product filtering feature to see what great green beauty goodies I’ve been missing out on. In case you’re curious, I play with the following filters:

  • Leaping Bunny
  • Fair Trade Certified
  • Made with Organic Ingredients
  • USDA Organic

What standards do you go by when choosing green beauty products? Have you had a chance to dig into Kind Eye? What other features or filters would you love to see? Tell me in the comments section (and don’t forget to enter the giveaway!)

This post is kindly brought to you by Kind Eye, who compensated me for this sponsored post. All product picks, tips and opinions are my own! may include affiliate links to featured products. Not all product links are affiliate links. If you make a purchase from an affiliate link, earns a small commission.

These commissions help pay for hosting fees, site upgrades and blogging tools. In 2016, earned $2,874 in affiliate payments and spent $3,211 on website maintenance. Thank you for your support!

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  • Not only is Kind Eye such a cool concept website, the blog post they write really are thought provoking. The one written last week really had me questioning something that had been bugging me for a while (a local recycling issue I had been dealing with for a while). Well, guess what! Things had changed since the last time I had visited the issue. A problem solved. They really are green problem solvers on all levels.

    • Ah, we’re blushing Paula, thanks for the kind words and so glad we helped solve another green problem!

    • Love that feedback, Paula. I enjoy when brands / companies have blogs because they can really spotlight their expertise. Green beauty is more than skin deep …. we have a whole world to worry about and protect! xoxo

  • This is such a great resource! Sometimes it can be frustrating to research products when there is so much greenwashing.

    • So glad you’ve found it useful! Always happy to get feedback and please tell your friends! :)

    • Agree! It’s on us to do our homework and know our standards, but we also need brands to be transparent about their ingredients and practices. We are in this together!

  • I really enjoyed browsing through this website. I also got some interesting recommendations that I would love to try.

    Thanks for sharing this website, kimberly !

    • So so glad you found it helpful, Dima! We can’t wait to add and share more!

    • Happy to hear it! You are so very welcome. I hope you are able to get some fun new goodies soon! xoxo

  • What an interesting idea/resource! Definitely going to check Kind Eye out. This is perfect for those just starting out on their green beauty journey and want product recommendations.

    • Agree! I wish Kind Eye were here eight years ago when I made the transition to green beauty. Such an awesome resource. Enjoy!

  • Rowie

    wow this is an awesome resource, anyone venturing into the green world needs this! thanks for introducing us xo Rowie -Organic Spirit

    • You are so welcome! Happy to be of help to you as you explore green beauty :)

  • Never heard of ’em, so thanks for the introduction!