jane iredale | puremoist lipstick

kimberlyloc wears jane iredale puremoist lipstick in margi

There’s nothing that screams confidence more than a bold, red lip.

And there’s no better way to rock a bold, red lip than with a natural, moisturizing lipstick.

Enter Jane Iredale’s new PureMoist Lipsticks.

kimberlyloc wears jane iredale puremoist lipstick in margi

{Jane Iredale sent me samples of its new PureMoist Lipsticks in Margi, Lily and Kaylee. Here, I’m wearing Margi. Each lipstick retails for $25.}

kimberlyloc wears jane iredale puremoist lipstick in margi

I’ve never been a big fan of lipstick — a bit too fussy for this balm and gloss girl — but with the right, creamy formulation and a slender casing, lipstick can be less intimidating, even for everyday wear.

What I love most about Jane Iredale’s new PureMoist Lipsticks is the vivid color payoff you get regardless of what color you choose.

While I’m modeling deep, red “Margi,” I also love the shimmery, coral “Lily,” which gives a “my lips but better” look, and the caramel latte-colored “Kaylee,” which is begging to be on my lips as the season changes.

Besides the incredible coloring in these natural lipsticks, I’m sold on the fact that I really don’t need to apply a base lip balm for moisture.

Because Jane Iredale PureMoist Lipsticks are loaded with nourishing oils, such as moringa, avocado and sunflower, my lips have everything they need to look and feel their best.

Let’s cruise through the entire ingredients list:

Triisostearyl Citrate, Olus Oil, Avocado Oil, Copernicia Cerifera Cera, Jojoba Esters, Moringa Oil/Hydrogenated Moringa Oil Esters, Orange Peel Wax, Sunflower Seed Oil, Candelilla Wax, Pomegranate Extract, Blackberry Fruit Extract, Green Tea Leaf Extract, Coffee Seed Extract, Cranberry Fruit Extract, Aloe Barbadensis Leaf Extract, Ascorbyl Palmitate, Tocopherol

May Contain*: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850)(Aka 202), Red 6 Lake (CI 15850)(Aka201), Red 27 Lake (CI 454102)

In short, I’m totally smitten with these lippies. They’re definitely on my repurchase list (looking at “Annette” and “Brooke” for my next additions), and slowly but surely, I’m becoming a lipstick girl. :)

Have you tried Jane Iredale’s new PureMoist Lipsticks? What are your favorite lipsticks? Tell me in the comments section!



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  • Alise

    Great review, Kim! Thanks so much for posting this! You look great in Margi. Xx – Alise

    • Thanks, Alise! Such a striking color and pretty foolproof. Love it!

  • 2ndNatureBeauty

    I’m just hearing about this Jane Iredale brand having only recently delved into the natural beauty world. The Margi shade really suits you!! I’m just wondering what’s the staying power like? xx

    • Thank you! I think the staying power is great. I don’t really want a lipstick that lasts 12 hours, lol, but I do think that this has a high color payoff and moisturizes very well. Let me know if you end up trying anything from Jane Iredale!

      • 2ndNatureBeauty

        So true! Ok great, that’s so helpful thanks! i’m very tempted so I’ll let you know how I get on xx